Luxury Price Drops is now live on Instagram — catch drops, market highlights & more
Live Los Angeles
1,337 drops
−6.3% avg
41.4K watching
Market intelligence

Los Angeles real estate market data,
updated daily.

Price-per-sqft trends, days on market, drop-depth distribution, and tier breakdowns for Los Angeles.

Live · last updated
Active drops
1,337
+85 in past 24h
Average drop
−6.3%
Across active drops
Biggest % drop
−56.5%
5BR villa · Studio City
Biggest drop
−$50.65M
Los Angeles · villa
Total wiped
$481.83M
Across all drops
Neighborhoods
52
Scanned daily
Showing drops · last scan

Overview

Active drops
1,337
Average drop
−6.3%
Biggest drop
−56.5%
Total wiped
$481.83M
Avg size
3,154 sqft

Drops by area

Drops detected · last 14 days
85 43 0 05-2205-2305-2405-2505-2605-2705-2805-2905-3005-3106-0106-0206-0306-04
Top neighborhoods by drops
Los Angeles
383
Santa Monica
74
Beverly Hills
73
Sherman Oaks
71
Malibu
65
Encino
65
Pasadena
54
West Hollywood
51
Studio City
50
Venice
38

Drops by tier

< 10%
1151
10–20%
155
20–30%
21
30–40%
4
40%+
6

Drops by bedroom count

Studio
2
1 BR
32
2 BR
243
3 BR
357
4 BR
354
5 BR
221
6+ BR
128

Top buildings · most active

No building-level data yet.

Avg price drop % by area

Malibu
65 drops
−7.6%
Los Angeles
383 drops
−7.3%
Pacific Palisades
18 drops
−7.1%
Studio City
50 drops
−7.0%
Beverly Hills
73 drops
−6.8%
Valley Village
8 drops
−6.7%
Santa Monica
74 drops
−6.6%
Encino
65 drops
−6.4%
West Hollywood
51 drops
−6.4%
Chatsworth
9 drops
−6.0%
Sherman Oaks
71 drops
−6.0%
Venice
38 drops
−5.9%

Drop volume by area · with avg $

Los Angeles
avg $567K
383
Santa Monica
avg $351K
74
Beverly Hills
avg $978K
73
Sherman Oaks
avg $160K
71
Malibu
avg $734K
65
Encino
avg $244K
65
Pasadena
avg $110K
54
West Hollywood
avg $131K
51
Studio City
avg $261K
50
Venice
avg $187K
38
Brentwood
avg $43K
38
Calabasas
avg $271K
36

Price drop index · area & building

1. Los Angeles
383 drops · avg −7.3%
79
2. Playa Vista
3 drops · avg −15.5%
40
3. Malibu
65 drops · avg −7.6%
30
4. Beverly Hills
73 drops · avg −6.8%
29
5. Santa Monica
74 drops · avg −6.6%
29
6. Encino
65 drops · avg −6.4%
27
7. Sherman Oaks
71 drops · avg −6.0%
27
8. Studio City
50 drops · avg −7.0%
26
9. West Hollywood
51 drops · avg −6.4%
24
10. Pasadena
54 drops · avg −5.7%
23

Days on market vs drop size

0–30d
avg −6.4%
417
31–60d
avg −5.8%
425
61–90d
avg −6.7%
203
91–180d
avg −6.1%
225
180d+
avg −8.5%
67

Los Angeles real estate market data — how to read this page

This page tracks the Los Angeles luxury property market in real time using live listing data from Zillow, refreshed daily. The dataset captures the actual movement of asking prices: how many listings reduce their price, by how much, in which neighborhoods, and how quickly. Unlike a quarterly Westside MLS report, this view shows where the market is moving this week, neighborhood by neighborhood.

LA luxury is in a structurally distinct cycle in 2024–2026. The 2021 mansion-tax-prep flurry and the 2022–2023 rate shock bifurcated the market: ultra-prime trophy properties trade infrequently but at strong values; mid-luxury ($3–10M) has the most active drop volume as second-home owners and trade-up sellers adjust to higher carrying costs. The 4% LA Measure ULA mansion tax on $5M+ sales has materially changed seller behavior — listings just above $5M tend to either price aggressively below the threshold or hold longer for the right buyer.

Price per square foot — the LA luxury map

LA luxury is the most geographically heterogeneous luxury market in the US. Per-sqft ranges vary by ~10x across neighborhoods:

  • Trophy estates (Bel Air, Beverly Hills Flats, Holmby Hills, Beverly Park): $2,500–6,000+/sqft
  • Westside prime (Pacific Palisades, Brentwood Park, Mandeville Canyon): $1,500–3,000/sqft
  • Beach (Malibu Colony, Carbon Beach, Broad Beach): $2,000–6,000/sqft
  • Hollywood Hills / Birds streets: $1,200–2,500/sqft
  • Santa Monica / Venice / Marina del Rey: $1,000–2,000/sqft
  • Studio City / Sherman Oaks / Encino: $700–1,400/sqft
  • Pasadena / South Pasadena: $700–1,300/sqft

When evaluating any listing, compare per-sqft against recent sales in the same micro-neighborhood. Beverly Hills "Flats" trade at ~2x what Beverly Hills "Post-Office" does, despite both being "Beverly Hills."

Why LA luxury has elevated drop activity in 2024–2026

  • Measure ULA mansion tax. LA's 4% transfer tax on sales above $5M (5.5% above $10M) has been live since April 2023. Sellers price either just under $5M or hold longer; the $4-5M and $9-10M bands show more frequent price drops as sellers test buyer appetite at each side of the threshold.
  • Insurance withdrawal. State Farm, Allstate, Farmers and others have pulled back from LA fire-zone luxury (Palisades, Malibu, Brentwood Canyons, parts of Hollywood Hills). California FAIR Plan + excess wrap is now standard — annual premiums on a $5M Palisades home went from $8-15K to $40-80K+ over the last 24 months. Carrying-cost shock forces some sellers to motion.
  • Post-pandemic equity unlock. Owners who bought 2018–2020 with sub-3% mortgages are sitting on substantial equity but won't move without exceptional reason. The segment that did buy at 2021 peaks with leverage, however, is now under water on monthly economics — especially on second homes.

Categories of LA luxury drops

Westside trophy ($10M+)

Bel Air, Beverly Hills Flats, Holmby Hills, Beverly Park, Trousdale Estates. Lowest drop frequency, largest absolute discounts. Often estate or relocation sales. A 10% cut on a $25M house is $2.5M of real motion — meaningful, but the buyer pool is small enough that price cuts don't always close the deal.

Beach

Malibu Colony, Carbon Beach, Broad Beach, Paradise Cove. Insurance is the dominant driver of drop activity here. Many recent listings are owners who got their first non-renewal notice from State Farm and decided to exit while values are still elevated.

Mid-luxury Westside ($3-8M)

Pacific Palisades, Brentwood, Mandeville Canyon, Cheviot Hills. The most active drop segment by volume. Most listings here are second homes or trade-up sellers facing mansion-tax math.

Hollywood Hills

Birds Streets, Sunset Strip, Mt. Olympus, Outpost Estates. View premium has compressed since 2021 — fewer remote-work tech buyers competing. Drops tend to be specific to listings that overpriced for the view market that no longer exists.

Valley luxury

Studio City, Sherman Oaks, Encino, Toluca Lake. Most active mid-market drop segment. Trade-down buyers (Westside → Valley) provide consistent demand, so cuts tend to be smaller (~5-10%) and listings move faster.

How to read the data panels

  • Drops by area — count of currently-active listings with price reductions. Westside + Hollywood Hills typically lead.
  • Avg drop % by area — when a neighborhood's average climbs above 12%, motivated-seller density is elevated.
  • Days on market vs drop size — LA luxury DOM runs 60-180 days; long-listed properties show consistently larger discounts.
  • Drops by tier — the $3-5M and $5-7M tiers are most active (mansion-tax adjacency); $20M+ has smaller volume but larger absolute discounts.

Buyer playbook — what's different about LA

  • Insurance is the first call, not the last. Get a binding insurance quote in writing before MOU, especially in fire zones (anything west of the 405 above Sunset, all canyon properties, Malibu and Palisades). Carriers can decline; FAIR Plan + wrap can quadruple expected premiums.
  • Soil + slope inspection on hillside properties. Mandatory in canyon and hillside Westside; the cost of fixing landslide vulnerability or slope retention is non-trivial and not always disclosed.
  • Measure ULA tax math. Anything priced just over $5M creates negotiation leverage — sellers may accept $4.95M to avoid the 4% bracket. Anything in the $5-10M zone is harder to negotiate down because the tax is paid by the seller and they've often already priced for it.
  • HOA / association docs on guard-gated communities (Beverly Park, Bel Air gates, Mountaingate). Annual dues + special assessments can be substantial.
  • Check for unpermitted additions. California title is clean, but LA's Building & Safety enforcement has tightened — unpermitted square footage can trigger orders to remove.
  • Closing costs typically 1.5-2.5% for buyers; sellers pay the bulk including transfer tax + Measure ULA + agent commissions.

Methodology

Luxury Price Drops scans active LA listings on Zillow daily, capturing original listing price, every subsequent price change, and current asking price. Drops are detected within minutes. All figures derived from actual published asking prices — listing-side data, not transaction-side. For closed-transaction values, the LA County Assessor and Westside MLS are authoritative.

Related LA + US resources

Luxury Price Drops is an independent analytics platform — not a brokerage. We publish public listing-market data so buyers and investors can read the LA luxury market clearly. We do not list, sell, or represent properties.

Frequently asked questions

What is the average price per square foot in Los Angeles luxury real estate?

LA luxury spans roughly $700–1,400/sqft for the Valley (Studio City, Sherman Oaks, Encino) and Pasadena, $1,000–2,000/sqft for Santa Monica and Venice, $1,200–2,500/sqft for Hollywood Hills, $1,500–3,000/sqft for Westside prime (Pacific Palisades, Brentwood, Mandeville), $2,000–6,000/sqft for beach (Malibu Colony, Carbon Beach), and $2,500–6,000+/sqft for trophy estates (Bel Air, Beverly Hills Flats, Holmby Hills, Beverly Park). Always compare per-sqft to the specific micro-neighborhood.

Is the LA luxury market crashing in 2026?

Not crashing — but materially softer than 2021 peaks. Three forces concentrate motivated-seller activity: LA's Measure ULA mansion tax (4% on $5M+, 5.5% above $10M, live since April 2023); insurance carriers pulling back from fire zones with premium increases of 3-5x; and 2021-peak buyers with leveraged second homes facing higher carrying costs. Trophy estates trade infrequently but at strong values; the $3-10M mid-luxury segment shows the most drop activity.

How is LA market data collected on this page?

We scan active LA listings on Zillow daily, capturing original listing price, every price change, and current asking price for each unit. Price drops are detected within minutes. All figures derived from actual published asking prices — listing-side data. For closed-transaction values, the LA County Assessor and Westside MLS are authoritative.

How often is the LA market data updated?

Daily. Listings are scanned every day and the panels on this page refresh continuously throughout the day. New price drops appear within minutes of being posted.

What is LA Measure ULA and how does it affect prices?

Measure ULA is LA's transfer tax on real estate sales: 4% on $5M+, rising to 5.5% above $10M. Effective April 2023, applies citywide within the City of LA (not Beverly Hills or Santa Monica). For sellers, ULA is paid at close — a $7M sale pays $280K. Practical effects: listings cluster just under $5M to dodge the tax; sellers in the $5-10M zone often hold longer rather than cut price; the $4-5M segment has compressed inventory as sellers price aggressively to stay under $5M.

Where are most LA luxury price drops happening?

By volume: Pacific Palisades, Brentwood, Hollywood Hills, and the Westside $3-8M segment lead — largest active luxury inventory plus highest concentration of mansion-tax-adjacent or insurance-pressured sellers. By absolute discount size: Malibu (insurance-driven), trophy Westside (Bel Air, Beverly Hills Flats) when sellers are motivated. Use the 'drops by area' panel for current activity.

What insurance issues should I check before buying LA luxury property?

Get a binding insurance quote in writing before MOU, not an estimate — California's luxury insurance market has tightened severely. Carriers (State Farm, Allstate, Farmers, USAA) have pulled back from fire zones, particularly anything west of the 405 above Sunset, canyon properties, Palisades, and Malibu. California FAIR Plan + an excess wrap policy is standard for high-value fire-zone homes. Premiums on a $5M Palisades home that were $8-15K in 2022 can be $40-80K+ today.

How do I know if an LA price drop is actually a good deal?

Compare the new asking price to the per-square-foot range of recent sales in the same micro-neighborhood — not to the seller's original price, and not to the broader 'LA luxury' average (which varies 10x by area). A cut that brings an overpriced unit back to the area median is not a deal. A unit now priced 10%+ below the micro-neighborhood per-sqft median is. Then check days on market, get a binding insurance quote, and verify any hillside slope/soil status before committing.

Is Luxury Price Drops an LA real estate brokerage?

No. Luxury Price Drops is an independent analytics platform that publishes public listing-market data. We do not list, sell, or represent properties. Use this data to read the market, then contact listing agents on Zillow directly to view and transact.

Independent analytics platform — not a brokerage. Price drops are a natural part of any healthy market and often represent opportunity. All data is sourced from publicly available listings. Read more